While many trends and techniques in web design come and go, one that remains constant is color. It is one of the basic principles of all design theory and a tool that contributes to an overall aesthetic and provides user interaction cues.

Color trends change, but vibrant color choices are a design element that stand the test of time. Bright color choices contribute to and work with the design itself to help provide valuable user experiences.

Color Blocking and Hover

Two vibrant color patterns that emerged thanks to other trends (particularly flat design and card-style interfaces) are color blocking and colored hover states.

As the names suggest, color blocks refers to dividing content into a grid and applying different colors to create a card-like mosaic. Colored hover states are also quite straightforward – as you mouse over each block of content, the color changes to provide visual feedback to users.

While you can apply the techniques independently (shown below in the great color blocking in the sites for Wrist and Play Dot To), you’ll actually see the techniques used together quite often.

Pairing Color and Texture

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